Cristiana Masi
architect, designer and the creative mind of all the collections of Parato S.r.l.

Who's Cristiana

Cristiana Masi. Architect, designer, the creative mind behind the collections of Parato S.r.l. Supported by an experienced staff, Cristiana Masi pours into its collections the sophistication and elegance of classic design typical of Made in Italy combined with personal artistic innovation, without however neglecting the current fashion trends.

The Cristiana Masi® brand

Rapidly affirmed as synonymous with the highest quality of Made in Italy in the world for the wall covering sector, the Cristiana Masi brand stands out for its careful attention to product design and continuous attention to every single production phase, from the realization of sketches for coloring, printing and embossing, up to the creation of the samples and the presentation of the collections.
Each phase is marked by careful planning aimed at enhancing the aesthetics of each article.
Author design, high quality products, a competent and prepared artistic staff are the elements that are reflected in the "Cristiana Masi" collections, presented and appreciated all over the world.

The Cristiana Masi® collections

Numerous and well recognizable for their peculiar characteristics of preciousness and elegance, the Cristiana Masi Collections propose a reinterpretation of the classic Italian style in a contemporary and modern key, combining the presence of a register embossing, a distinctive feature of the Italian production that allows to match the precious fabrics, with a choice of innovative and elegant colors.
All these elements find their synthesis in the binomies "tradition and innovation" and "sobriety and elegance", elements that have always been common throughout the Cristiana Masi production.
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HOW A NEW COLLECTION COMES TO LIFE

The groundwork for each new collection is based on an accurate study starting from the width of the wallpaper and keeping going on with the target of people to whom it will be intended to be. Each country has its own preferences also about the choice between classical and modern style, the kind of product or the presence/absence of glitter/brightness . Once guidelines have been found, the next step are the designs . The inspiration comes from a meticulous research and knowledge of the fashion world , design , architectural and decorative trends. Trend is a creative hypotesys , nothing consolidated or tangible. It is something on which you can work on and shape it. It comes from desires and needs. It is something abstract to which you can give it substance. Being mindful to each new decorative innovation is a must to revive the inspiration and create always fresh and pioneering designs. In addition to the design itself , we need to talk about colours , too. Fashion shows and style magazines come to this aid . Fashion is a shared taste . Some stylists can impose colour shadings succeding into incoming seasons. There are millions of variants of a given colour , but only a small range is the one to catalyse the attention in a specific period. The design department decodes the trends and reenacts them. Of course , there is no exact copy of what has been found. If for example there is the trend of Scottish style , it doesn’t mean we all have to wear kilts. It is the designer creativity to take action on the research. There is a revision of traditional designs according to different styles by making them contemporary. Fashion has cycles and recycles as they have always been. Designers in the 70’s used to check what their colleagues did in the 30’s. The recall to something already created there’s always been.There’s the recall to something but going further without copying. The theory of the consumption cycles by Georg Simmel explains that something going out of style, then it comes back as trend. After twenty years , any cloth comes to be interesting again. Generation gaps have advanced with new technologies. Nowadays, it is commun use to talk about generation gaps every three years and half.